Would highlight following reasons based on my experience:

  • Wears multiple hats – marketer, designer, sales expert, business analyst, …
    • must learn delegate and educate others to avoid becoming a bottleneck
  • Must be domain expert so others and teams would trust in decisions
  • Defines demand of investments into development
  • Has to be perfect communicator as needs to clarify and negotiate important priorities and delivery dates
  • Has to love his product and be passionate about it

What is your opinion?

Very short question i have, please help me to answer:

How Gantt charts or strategic plans can be good when you try to build value structure? Do you use these tools in your personal life? If not, why do you think it’s useful within your organisation?


Want to learn a topic – try to explain it to others. Actually I underestimated this practice or idea I heard from teachers in school and university. But had a chance to prove myself wrong. Several conversations I had recently regarding value structure helped me to understand what things needs to be done and which approach is better to use. Trying to share or explain ideas to others helps to shape up thinking, find answers for grey zones and bring up new ideas from others.

That’s why communities and meetups work – you learn. Took me too long to understand that.

I don’t want that personalities would tell me what to do, instead I want market tells me what to do  

Forget old company structure – it doesn’t support growth! By the way did you notice that clients, customers or users are never represented in organizational structure? It is like company exists for itself, but not for the clients…

Inspired by Niels Pflaeging ideas was writing some posts about what type of change we are introducing in my company. Any change is not an easy thing to do as different people need different arguments. Analogy with Scrum framework helps to explain these ideas to those practicing Scrum. I must say this comparison is so obvious that you get buy-in instantly.

But there are other people in the company. I found this article about product lines which basically is orientation towards value but has this smell of control and hierarchy. But even with control mindset and orientation towards value creation brings such benefits:

  • Improved productivity by as much as 10x
  • Increased quality by as much as 10x
  • Decreased cost by as much as 60%
  • Decreased labor needs by as much as 87%
  • Decreased time to market (to field, to launch) by as much as 98%
  • Ability to move into new markets in months, not years

Have no idea how precise are these numbers and how they were collected, but i think this can help to sell it to top management. What do you think?

p.s. posts that i mentioned above:

  • Org. design: value structure Highlights from my presentation where i try to explain why do we need value oriented structure in the company
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